About

I’m Punit Sethi, the guy behind Tezify. I have spent last 12 years working as a Software Speed techie at various orgs around the world. You can connect with me on Twitter, LinkedIn or via email.

 


Why Tezify?

Tezify is my attempt to focus primarily on the front-end performance. This decision is based on a decade old Performance Golden Rule by Steve Souders : “80-90% of the end-user response time is spent on the frontend. Start there.”



80-90% of the end-user response time is spent on the frontend. Start there.
- Steve Souders



While working on website speed, I actively try to start conversations with marketing to make sure the business impact of speed gets understood and tracked. I then try to work on optimizations with an eye on the business impact metrices. In that way, a secondary objective of Tezify is to liaison between marketing and engineering - to make sure the right website speed optimizations get put in place for maximum business impact.


Why Site Speed Analytics?

With Tezify site speed analytics, I seek to help businesses quantify the money they are leaving on the table due to slowness. This shall help prioritize site speed issues adequately amidst other areas of marketing growth. The goal is to uncover findings such as ‘We can potentially improve our Registration rate by 5% if our registration form loads within 3 seconds for mobile traffic’ rather than the vague ‘the faster the better’.



You can’t improve what you don’t measure. - Peter Drucker